Marketing Manager – Food Products
Price & Promotions Brand Manager (Food FMCG National);Location:
Hertfordshire UK;
Department: Marketing;
Reporting To: Senior Retail Marketing Manager.
We have been retained by one of the largest UK Food distributors to find a Marketing Manager.
Role Purpose:
To develop and deliver the in-store marketing plan based on the event objectives.
Role Scope:
Working within Marketing for one of the largest UK FMCG food businesses.
Area of Responsibility: Co-ordination of Category Events.
Key Activities:
Work with Retail Marketing Manager and relevant Trading Managers to ensure category events are delivered in line with consumer and customer needs.
Present on the design and budget costs for Category Events – POS Material.
Design & produce POS/ POS maps for the Category Event in conjunction with outside agencies and in line with brand position.
Measures:
Accurate, timely POS / POS Maps for Category Events to all department food hall stores.
Area of Responsibility: In Store Communications.
Key Activities:
Design and production of POS in line with brand positioning and in conjunction with outside agencies.
Ensure correct POS material including visual merchandising guide (PoS Maps) are sent in a timely fashion to all stores.
Co-ordination of relationships with key marketing suppliers including advertising agencies, photographers, design companies and print management.
Responsible for the development and delivery of ongoing promotional communication to retailers.
Responsible for the accuracy of the PoS and associated retailer and consumer communications.
Measures:
All aspects of Marketing Communication around occasions and events adhere to brand guidelines and are legally compliant.
Current price perception of shoppers.
Evidence of strong engagement with internal stakeholders.
Evidence of good ways of working with agencies; written briefs, clear feedback etc.
Key Tasks:
Responsible for our clients leaflets with regard to design and implementation of the Promotional flyer to communicate Value for Money to customers and consumers.
Responsible for the accuracy of the leaflets.
Responsible for the management of the leaflet distribution agency.
Measures:
Leaflet design adheres to brand guidelines and is legally compliant.
Current service and price perception of shopper-customers.
Evidence of strong engagement with internal stakeholders.
Evidence of good ways of working with agencies; written briefs, clear feedback etc.
Increase total number of leaflets distributed and number of stores distributing.
SOV increases ( Leaflet company SOV tracker); leaflet engagement and recall improves (Front Door research).
Area of responsibility:
Key Activities:
Ensure that our client and leaflet budgets are managed to budgeted targets.
Spend and accruals reconciled on a monthly basis.
Variance understood, managed and reported.
Measures:
Spend managed to within budget.
Monthly reconciliations completed accurately and sent to Finance.
Budget forecasts produced and quarterly re-planning managed.
Area of Responsibility: Health & Safety.
Key Activities:
Under the 1974 Health & Safety at Work Act and amendments, employees are responsible for their own health, safety and well-being. Employees must comply with requirements as specified under the Act and must :
Attend training and undergo such assessment as may be necessary
Report accidents and incidents to their manager
Key Relationships:
Primary Secondary:
Retail Marketing Manager;
Price & Promotion Brand Manager;
Retailers;
Sales Team;
Trading;
Marketing Agencies;
Head of Marketing In-House;
Store Business Development;
Suppliers.
Person Specification:
Knowledge and Skills:
Essential Qualifications:
Desirable Qualifications:
Educated to A’ level standard (or equivalent)
Degree level qualification ideally in Marketing or Business related
Certificate in Marketing
Function Knowledge & Experience:
Proven experience in a marketing role (FMCG/Retail).
Experience of Working to Brand Guidelines.
Experience of delivering in-store campaigns.
Agency management experience.
Experience in brand management.
Food retail background preferably in the independent retail market
Commercial experience.
Wide knowledge of the UK grocery industry a distinct advantage.
Essential Skills:
Desirable Skills:
Ability to achieve results and meet deadlines in a fast-paced environment.
Good written and verbal communicator.
Strong management ability.
People management and leadership skills.
Strong influencing skills.
Tenacity.
Resilience.
Strong Commercial focus.
Ability to adapt style demonstrating high flexibility to get the best out of stakeholders.
Good presentation skills.
Information monitoring – superb analytical skills and highly data rational.
Experience of managing or leading teams in a work setting.
Budget management.
Project management.
Innovation.
Strong commercial/marketing focus.
Change Management.
Drivers licence.
Values:
Living our clients Values.
Honesty.
Achievement.
Long Term Stable Relationships.
Working Hard.
Key Challenges of the job:
The position is suited to a team player with a high degree of energy and flexibility.
This role operates in a fast-paced competitive retail environment and requires an individual who can work within very tight deadlines with a high level of accuracy.
There will be occasions when the individual will be required to be very hands in their approach in order to deliver projects within the given deadlines.
To apply for this career position please contact: Jonny Scott-Slater, Ashley Armstrong LLM or Karen Palmer MBA;
Telephone – 01872 274227
CV2 – cornishexecutive@aol.com
Confidentiality is assured at all times.
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