Marketing Director/Manager plus small team of two/three marketing executives for Cornwall UK based hotel.
Corporate MICE business capture.
12-month contract to be reviewed and extended.
Our client a premier name in Cornish hospitality are seeking to appoint a corporate-MICE marketing office with the view of expanding into this sector of commercial MICE business.
We are seeking to find experienced professionals – A team or solo-individuals with solid hotel marketing experience and a possible client base of UK corporate businesses active in the hospitality markets.
Our client’s properties are in both sea-scape and central county positions offering corporate clients the best of both locations.
International interviews will be held by Skype conference if you make the short-list psychometric analysis will be expected for all applicants.
Expect to start quickly and hit-the-ground-running from day one. This is a performance role with an empty diary to activate. Our client has ambitions of becoming the number one MICE venue situated in the SWUK.
Only candidates with precise hotel marketing experience and knowledge of the UK corporate market can be considered for this opportunity.
CV’s and a business plan will be required for application (Microsoft Word).
We are seeking the following work/business experience.
• Planning, developing and implementing effective marketing communication campaigns.
• Using the full marketing mix for the hotel’s marketing communications.
• Writing copy for all marketing collateral, including brochures, letters, emails and websites.
• Understanding the product and customer profile and write thorough specs for each.
• Monitoring ongoing campaign spend against the budget, keeping accurate records and highlighting where variances occur.
• Producing an accurate summary of total spend at the end of a marketing campaign.
• Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met.
• Assisting in the production of ongoing competitor analysis and reporting, with reference to pricing, presentation and promotion.
• Producing an accurate summary of total spend at the end of a marketing campaign.
• Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met.
• Assisting in the production of ongoing competitor analysis and reporting, with reference to pricing, presentation and promotion.
• Marketing degree would be an advantage as would CIM qualification.
• Previous experience in hotel marketing is a must.
• Strong project management/organisational skills.
• Ability to use spreadsheets to analyse data and spot trends.
• Understanding of customer segmentation.
• You will have a proven track record of proactively selling to the MICE segment in the UK.
• You will have experience in increasing brand awareness across all social media platforms.
• You will grow our network of followers and in turn, drive revenue across our portfolio of brands.
• Creating fresh and exciting content for social media to be reviewed by your manager.
• Have a solid understanding of our portfolio of brands and how each customer is different.
• Analysing data on past campaigns for their successes and where improvements need to be made.
If you feel that you have the qualities that we are seeking to find, then please apply –
Ashley Armstrong, Karen Palmer, Joey Polperro or Jonny Scott-Slater
Consultant Support – Zennor Zenner.
T – +44 – (UK) 01872 274227
Cell Phone – 07724760904
CV2 – cornishexecutive@aol.com
Confidentiality is always assured
Corporate professionis cooptatione.
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